Here's an interesting thing to think about.
We have our own shows. We post them on all the platforms, like Apple Podcasts, Spotify and more.
Now it's just a matter of getting more listeners. You have a variety of ways:
- Social media posts
- Writing content on your website to get people in via SEO
- Paid marketing
- Guesting on other shows
Marketing a show is a whole stack of problems to deal with.
Why do you think it's hard to market a show?
Here's my take:
- Transition from hearing about a show on social media -> getting on a listener's favourite podcast app to listen to the episode takes a lot of steps. It means greater opps for people to drop off
- Social media is currently geared towards readers and consumers who are actively consuming.
- Length of an episode can turn off listeners who prefer shorter, bite-sized content. This is why YouTube is king when it comes to promoting vidcasts (video podcasts) highlights: they're short and easy to consume for the average viewer. On opening the app, YouTube consumers are primed to actively listen to one video at a time
- Asia in particular, there's still little awareness of what a podcast is. The most is getting people to listen on Spotify. Sure, that's great but that limits understanding of podcasting as a medium to 'something you watch on YouTube/listen on Spotify' and nothing more.
What do you think?