Here's an interesting thing to think about. 

We have our own shows. We post them on all the platforms, like Apple Podcasts, Spotify and more.

Now it's just a matter of getting more listeners. You have a variety of ways:

  • Social media posts
  • Writing content on your website to get people in via SEO
  • Paid marketing
  • Guesting on other shows

Marketing a show is a whole stack of problems to deal with. 

Why do you think it's hard to market a show?

Here's my take:

  • Transition from hearing about a show on social media -> getting on a listener's favourite podcast app to listen to the episode takes a lot of steps. It means greater opps for people to drop off
  • Social media is currently geared towards readers and consumers who are actively consuming. 
  • Length of an episode can turn off listeners who prefer shorter, bite-sized content. This is why YouTube is king when it comes to promoting vidcasts (video podcasts) highlights: they're short and easy to consume for the average viewer. On opening the app, YouTube consumers are primed to actively listen to one video at a time
  • Asia in particular, there's still little awareness of what a podcast is. The most is getting people to listen on Spotify. Sure, that's great but that limits understanding of podcasting as a medium to 'something you watch on YouTube/listen on Spotify' and nothing more.

What do you think?